Google Vows To Crackdown Against Clickbait YouTube Videos From India

A lot of content on YouTube tends to be misleading, thanks to its clickbait titles or thumbnails. While the trend is commonly seen in many places, India certainly tops the list.

This is why the video search giant is making waves to crack down against the growing rise of misleading information including thumbnails that feature lines such as ‘Breaking News’ but they’re far from it.

Many users end up clicking and leaving the content disappointed after viewing it because they get to see nothing that was promised at the start. The app shared on Wednesday that it’s on a mission to bring an end to the trend especially those covering real-time events. It also shared a host of stricter rules against clickbait titles and thumbnails in the next couple of months.

The latest enforcement will entail the app getting rid of videos without rolling out strikes against creators at the start of the program. In the year before, the company shared another initiative for creators which includes training to eliminate any warnings put up against the channel.

The goal is to better strengthen the efforts so that the trend of clickbait on the app comes to an end. Anything that delivers far less than what’s promised will be removed, the company shared in its latest blog post for Google India.

This really does leave many users so disappointed, feeling frustrated and manipulated over the entire matter. It’s also a huge waste of time for those who come to use the app as a resource to look for time-sensitive information.

As of right now, it’s not clear how the app hopes to categorize matters related to news and real-time events. For example, will it separate content depending on the category like news or current events? Will it only entail movements linked to politics or the government or can sports also be a part of this?

There are still no specifics related to matters like how it can differentiate the content material from just the title and thumbnail. Many creators, especially those from India, are on the search for more specifics about this issue and we’ll update you when we hear more about it.

Image: DIW-Aigen

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